Improved home buying experience that increases brand loyalty for high end real estate & mortgage firms.
Create an intuitive and pleasurable home finding experience that enhances to home buying experience.
User research driven features — save favorite homes, affordability calculators, walkscore.
High performance MLS search that is responsive and works seamlessly across all devices, whether you are searching from home or on the go.
- How can we speedup search as to appear instant to the user?
- How can we make this work with all various MLS providers?
- Gain understanding of Real Estate Data Interchange Standard.
- Can we have full functionality on mobile without clutter?
- Can we optimize search to reduce server requirements & costs?
Increased depth-of-visit and retention.
MLS search speed improved by 200%.
- Information Architecture
- Interaction Design
- Visual Design
- Hand Coded Front-End
- Supervised Build
- 1 Product + Front End Designer
- 2 Back-end engineers
- 1 Product owner
Optimized MLS Aggregator Engine
It was of utmost importance that all data presented was accurate and up to date. An isolated service was created that seamlessly kept MLS application database in sync with the provider.
Roll-up tables with all searchable attributes are used to make the search appear almost instantaneous to the user. Doing this allowed us to reduce search time from 10s to 0.12s and greatly reduce strain on the server.
Map with a list view for better browsing
User research showed that map view the most preferred method of browsing while an added list view give our users a quick overview of the listings, along with the photos, so they can make a better comparison.
Progressively revealing of features on mobile
Having a fully functional map view on mobile was key and great deal of attention was put into retaining all the desktop features without cluttering the interface. Progressive revealing of features was used to provided all necessary functionality in an intuitive way.
Talking to our users revealed typical questions they might have while looking for a home. So we included some simple tools that alleviated these concerns on the spot.
Saving the homes you liked allowed potential buyers to quickly build a list of prospected listing which they could come back to at a later time, all without having to login in or create an account. Affordability, tax and mortgage calculators gave a quick access to a peace of mind without having to leave the application and gave us an opportunity to connect the potential buyer with the agent early on in the process.